About us > What is a CUA?

CUA - Certified Usability Analyst Certified Usability Analysts pass an examination demonstrating mastery of the fundamental principles of user-centered design. This is a fancy way of saying that CUAs go through a rigorous training program to learn how regular people use websites. Whether someone visits a website to buy something or to get directions to Aunt Millie's house, CUAs have the knowledge and skill to make make sure a website actually delivers what these people want. Sound simple? How many times have you abandoned a website merely because it looked like a mess?